User Experience Design // User Interface Design // Product Management
Smarta (formerly named Learnly) is an app engineered to increase the quality of children education by improving the information flow between teachers and parents.
I joined the project as the Head of Design, leading a team of 4 people including myself to incorporate the early prototype under 28 hours. It won the first place in Startup Weekend event held in 2016 and is currently under early development stage.
To maximize accessibility and ease, I chose material design as basis for the UI design, complimented by bright elements to induce a cheerful mood.
User Experience Design // User Interface Design
Dekoruma is a tech startup based in Indonesia. It is commonly known for having its online furniture marketplace up at dekoruma.com and has garnered quite a reputation as a startup from Indonesia.
As a freelancer, I designed the interface for its orders and onboarding pages. The results are then treated as a basis for their next step of app development.
Brandt's Atelier Restaurant
Brand Design // Art Direction
Brandt's Atelier first came to me as a brandless street eatery that wants to reestablish itself to take on the market at Jakarta Garden City. As a Brand Designer, I am involved in the full length of the process, from the renaming until grand opening.
The research period that we took was brief yet effective. After we isolated the user persona, the logo design was done soon after by December 2016. We came up with the main concept of "Second Home" and proceeded to decorate the place for young families. By then I designed the murals, menus, posters, the main signage, glass deco and also done the art directing for the overall decoration.
There are plenty of things to show, but the main point is that the new restaurant manages to grab the attention of the new market and thus has been keeping a steady occupancy at the time this post is written.
Documentation photos courtesy to Brandt's Atelier
Illustration // Brand Identity // Art Direction
Inspira Roasters is more than a regular coffee shop. It was conceived with deep passion for coffee. It prides itself for the quality of craftsmanship and commitment to produce the best coffee from bean roasting all the way to brewing.
The design elements therefore, has to reflect said artisanal spirit in kind. We settled with manually drawn illustration style to give it a rough-yet-refined look in contrast with the bold typography and blocky colors. It projects one clear message that no shortcuts were taken in making the coffee, it was all through great effort and thorough planning to create the best coffee possible.
Hosted inside GAIA Cosmo Hotel in Yogyakarta, it also has to reflect a certain degree of class.
Documentation photos courtesy to GAIA Cosmo Hotel
My Blue Bird
Digital Illustrations // Art Direction
My Blue Bird is a taxi app launched by Indonesia's top contender for taxi service, the Blue Bird Group. They wanted to create a promotional video with 2D assets, where I came in.
Here's the video result.
Upon internal research, it was found that majority customer of the Blue Bird Taxi are young women in major cities; Mostly taking the cab home at night due to security reasons. The app infographic that we made, therefore, used a female actor to better represent the target market.
With security and ease in mind, the assets made full use of the signature brand blue and flat design the target market is familiar of.